Q&A: Jennifer

What’s your role at 5 & Rise, and how do you contribute to the team’s success?
CEO + Founder.

What inspired you to pursue a career in marketing/advertising?
I was either going to pursue a career in athletic training/sports medicine or marketing/communications. Ultimately, I chose marketing because there seemed to be more flexibility for creativity in opportunity and I’ve always been an idea warrior of sorts.

How do you stay updated with the latest industry trends?
I’m always watching, listening, learning, researching, and iterating which leads to creating trends of our own.

What tools or apps are essential to your daily work?
My mind and my Mac.

What’s one industry trend you’re excited about right now?
Building in-person relationships.

What’s been the biggest change in the industry since you started your career?
Since I started, the biggest changes in the industry are the introduction of social media and AI.

If you could solve one major industry challenge, what would it be?
The alignment between sales and marketing. The majority of companies work in silos, separating the sales and marketing teams from playing nice together. The whole goal of marketing is to increase brand awareness affording more opportunities for sales teams to bring in revenue. Clarifying and creating goals that both teams can get behind, along with clear communication and collaboration between sales and marketing teams increases the overall company success.

What’s your favorite way to start the morning before diving into work?
I try to write my goals down every day before I start the day to remind myself what’s important, and why I do what I do. Long term goals, short term goals, and daily goals.

If you had an extra hour of free time every day, how would you use it?
Meditate at the beach either at sunrise or sunset.

What’s one destination you’ve always wanted to visit, and why?
Costa Rica – to witness the beauty that I hear so often from others who have visited this country. Pura Vida!

What’s your go-to comfort food?

If you could have dinner with anyone, living or deceased, who would it be?
As of today – my boys, Spencer + Trevor. I always want to soak up as much time with them as I can, share experiences, and experience life through their lives as they grow and change.

Do you have any pets? Can you share a funny or endearing story about them?
Our Yellow Lab, Gracie. She’s just a sweet girl that loves on you exactly when you need it!

If you had to choose only three apps to have on your phone, which ones would they be?
Weather (I’m obsessed), my calendar, Kindle/Audible.

Describe your perfect day off. What does it look like from morning to night?
Enjoying the sunshine, beach, water, and the beauty that surrounds us – from sunrise to sunset. And on rainy days, taking the time to walk in the rain or splash in the occasional puddle (with the right shoes on of course)!

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