About · Our story

Marketing should connect the whole business.

5 & Rise is a growth agency built on the belief that sustainable business growth happens when everything works together. Jen White founded it to help owners get there.

Jen White, founder of 5 & Rise, seated backward on a wooden chair in a denim shirt, smiling at the camera.

Who is behind 5 & Rise?

Jen White is a marketing and business growth strategist, entrepreneur, and the founder of 5 & Rise. She has more than 30 years of experience across Fortune 100 companies, agency leadership, and entrepreneurship, and leads a small team that helps businesses connect strategy, messaging, marketing, sales, and systems.

Founder & Chief Rise Strategist

Meet Jen White.

With more than 30 years of experience spanning Fortune 100 companies, agency leadership, and entrepreneurship, Jen brings a unique perspective to helping businesses grow. She has seen firsthand that great marketing comes from getting the right pieces working together.

Her approach goes beyond traditional marketing tactics. She helps business owners connect their strategy, messaging, marketing, sales, systems, and customer experience to create clarity, strengthen their brand, and build a foundation for long-term growth.

As the host of Marketing Deconstructed, Jen shares practical insights that challenge conventional marketing thinking and help entrepreneurs simplify what often feels overwhelming. She is also passionate about mentoring the next generation of entrepreneurs and helping business owners recognize the opportunities already within their reach.

01 · Our philosophy

“Marketing shouldn’t operate in a silo. It should be the thread that connects the entire business, bringing people, processes, and purpose together.”

Jen White

Founder, 5 & Rise

02 · What 5 & Rise connects

Six parts, one holistic approach.

Strategy

Clear priorities and a plan every department can work from.

Messaging

One story that shows people why you are the right choice.

Marketing

Visibility in the places your best clients already look.

Sales

Conversations and follow-up that carry the same message forward.

Systems

The tools and processes that keep growth steady.

Customer experience

A journey that builds trust long after the first call.

30+

years of marketing experience

Fortune 100

brand experience

4

national networks have featured Jen: FOX Digital, CBS, NBC, and ABC

Marketing Deconstructed

Jen hosts Marketing Deconstructed, where she breaks marketing down into what actually works for owners who want to simplify.

Listen to the podcast
03 · Our mission

Known for what you do best.

Through 5 & Rise, Jen and her team help businesses move beyond disconnected tactics toward a more holistic, intentional approach to growth.

Our mission is to help great businesses become known for what they do best, build meaningful connections, and create growth that lasts.

Meet the team
Get started

Start with a growth conversation.

Tell us where your business is today and where you want it to go. We will map the next move together on one call.