Marketing Deconstructed is where we cut through the noise and break marketing down into what actually works. The podcast is hosted by Jennifer White, founder of 5 & Rise.
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Marketing Deconstructed is the podcast from 5 & Rise, hosted by founder and Chief Rise Strategist Jen White. Each episode cuts through the noise and breaks marketing down into what actually works. Jen brings more than 30 years of marketing experience, from Fortune 100 brands to owner-led businesses, to every conversation.
Season 2 · January 2026 · 45 minutes
Why Most Marketing Won’t Work in 2026 (and what will)
Jen walks through 25 trends shaping marketing in 2026, from social media as a search engine to AI in content creation, and why authenticity, trust, and a strong foundation will do more for a brand than chasing trends.
Season 2 · January 2026 · 2 minutes
Season 2 Intro
A short introduction to Season 2 of Marketing Deconstructed.
Season 1 · August 2024 · 28 minutes
Holistic Marketing & Consistent Branding
The 5 & Rise team talks through how to assess a brand across social media before launching ads, and why a holistic approach, consistent messaging, and authenticity all matter.
Season 1 · July 2024 · 17 minutes
From Traditional to Digital Marketing with David Meltzer
David Meltzer interviews Jen during NBA All-Star Weekend about the move from traditional to digital marketing, and why storytelling, community, and patience still matter on every platform.
Listen to Marketing Deconstructed wherever you get your podcasts, and read Jen’s articles and notes on Substack.
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