Renee Lossia came to 5 & Rise for a launch campaign for her RLA Academy and a roadmap to build awareness with her ideal client, other real estate professionals. In two months we helped launch her community and set up the next launch.
A video from the RLA Academy launch.
Results reported for the first RLA Academy launch.
Renee came to us with a clear idea in mind, a launch campaign for her RLA Academy, built to teach and support other real estate professionals.
Her ideal client is a real estate professional anywhere in the US, which meant she needed more than a single announcement. She needed a roadmap for building awareness with that audience over time.
She also wanted classroom tools beyond the lessons themselves, so the academy would be a place students could return to and use.
We built a full campaign strategy for Renee, covering visibility and the launch itself, so every piece worked toward the same opening day.
We created content and social media that spoke to real estate professionals, and we ran lead generation to bring those people into her world.
We developed the web experience for RLA Academy, giving her audience one clear place to learn about the academy and join.
We developed a SWOT for real estate app as an additional classroom tool, and launched the RLA Academy community, where students keep learning together.
Renee wanted to reach real estate professionals across the US, so we built a full launch campaign with visibility, content, social media, lead generation, web development, and a launch strategy, plus an app for classroom tools. After two months her community was live, and we are preparing Launch #2.
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